- Where else are they shopping?
- When do they shop elsewhere?
- What are they buying elsewhere?
- Why are they going to competitors' stores?
- What are they buying from your competitors?
- How to disrupt the journey to a competitor and enhance the journey at their own store!
Enhance the data captured from loyalty program data and fill in the blind spots
At ZIPZERO, we overcome a common issue: a lack of knowledge of what your customers do when they are outside of your stores.
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By enhancing your loyalty program data with these “outside” shopping trips, we can enable you to address these data gaps to obtain a complete picture of a customer’s behaviour and preferences. This will enable you, the retailer to make more informed data-driven decisions, tailor your programmes to meet the specific needs of your customers and increase customer retention and satisfaction.